Music Marketing Copywriting Wireless Sales


Compelling Copy

Get your customers to BUY NOW!

Seven seconds.   It's all you've got to get and KEEP someone's attention.   Marketing experts agree that whether it is TV, radio, print or web... Seven seconds is that "magic number".

So...how can you break the through the sea of offers?

In other words, how do you connect with the audience?   If you are the target market for your product, then you know the answer.   You know what drives you to buy.   You know what you look for in a product.   Ok.   What if the target market isn't you?

Get to KNOW your real target market.   What drives them?   Why did they buy?   It sounds simple...but there is a method.   Interview the customers.

It's true.

With the most succesful copy I wrote, either I was the target market or I interviewed both the client and his or her customers to truly understand why a customer bought the product.   Believe me, I've made one of the biggest mistakes a copywriter can make...

A copywriter can NEVER assume the thought process of the real target audience.   By assuming, a copywriter effectively "turns off" the prospect.   Lost prospect.   Lost sale.   Getting to understand your customers can prevent lost sales.   As renter looking to own, I was the real target audience for one of my most successful campaigns - R.J. Moreau Communities in Bedford, NH.   I wrote the radio commercial copy for two of their communities - The Vineyards and Mulberry Village.   Both communities targeted renters.   These two advertisements were successful is driving traffic to the open houses at these respective communtities because they connected with the audience.

You can read the copy for each of these communities below:

          Mulberry Village - Landlord's Kingdom
          The Vineyards - We can actually own!

Radio commercials are often used for brand awareness; however, radio commercials often contribute to impulsive buying.   This was the case with commericals that I wrote for the Land Rover LR-3.   In this case, I interviewed the customer - who happened to be the salesperson for the vehicle.   Why did they like this vehicle?   Why did they buy it?   It wasn't the features...

It was the benefits!

Read these commercials to see how the features provide the benefit that the real target audience seeks:

          Land Rover - She was Afraid
          Land Rover - New England Weather

In addition to radio commercials, I wrote the "About Us" section of the Harris World web site.   The goal of the "About Us" page for any site should be to not only provide a history, but to SELL your company, product and/or service to the prospect.   The "About Us" section of the Harris web site accomplishes this goal.   Click here to view it.

Besides a strong and effective "About Us" section, Harris sought to have a compelling "Career Center" section to attract top talent.   Great benefits.   Competitive pay.   With so many employers boasting the same mantra, how does Harris differ?   As a member of the real target audience, I listed the reasons to work for Harris using compelling copy.   Click here to read the Career Center copy on the Harris World web site.

You've seen some of my successful campaigns.   So...how will you proceed?

Consider this...

Not only do I have extensive experience as a radio commercial copywriter, BUT I was also selected among hundreds of applicants to be an apprentice with one of the best known direct response copywriters - Shaune Clarke!   So... Call me today and let's get started!  

(603) 860-5945